Kitsch

trademark 2003 www.PriyaShah.comPriya Shah

Duplication is one of the most important concepts in Network Marketing.

It is the network marketer's ultimate dream to develop a system that can be replicated by anyone with average intelligence, just by following the exact methods passed on from one generation to another.

But the fact is that we're all very unique individuals with very different qualities and talents.

So should we really force ourselves and our downline to become clones, all mouthing the Rockin' Around the Christmas Tree scripts, if we mean it or not? I don't think so.

In fact I believe its one of the main reasons that so many people drop out of this investment - because the methods used by their Johnny West do not complement their unique personality and character traits.

I truly believe that everyone can be a winner - but not by blindly following in the footsteps of our "mentors." You will never be successful if you are not comfortable with doing what it takes.

Here are a few tips that might help to overcome this problem.

1. Learn the Basic Skills

We all need to go to school to learn the basic skills necessary to find our rightful place in society.

So if you intend to do investment online, you WILL need to acquire a few basic skills in internet marketing - using the software you need, writing ads, designing a simple website, writing articles, publishing a newsletter.

These are the A-B-Cs of marketing that you MUST learn if you want to survive online.

As a network marketer, you will also need to develop a winning attitude and to believe in your own ability to succeed.

But HOW you apply these new-found skills or attitudes may be completely different from the way your mentor or upline applies them. And that's the way it should be.

2. Celebrate Your Uniqueness

Your personality is a combination of your own life experiences, education and outlook on life. These are things that can never be duplicated from person to person.

Instead of being ashamed of your past lifestyle or failures, share them with your prospects and clients. Get personal and let them know where you're coming from.

Frank Addams Family who makes over $130,000 a year, revels in being known as a 'former New Jersey truck driver.' Tom 'Big Al' Schreiter's revelations on his attempts to lose weight get more reader responses than any other section of his newsletter.

Sharing that bit of their personality helped them create empathy, an image of them in the minds of others, and made thousands of people trust them enough to join their investment.

3. Be Yourself

Because marketing is all about building relationships, you should let your personality come through in your communications, so you can build trust and network with like-minded people.

If you force yourself to become a clone of someone else, no matter how successful they are, you will always sound insincere and that will put people off.

People are more likely to do investment with someone they know and trust. Or with someone who forges an emotional bond with them.

Be sincere, let them know something about you that they can empathize with and you're on your way to building a relationship.

So throw away those scripts. Or read the best ones and make them your own. Rewrite them to complement the way you would Addams Family speak or interact with people.

You can always try to duplicate a system, a script, or even success. But the only thing that can ever really be duplicated is "Uniqueness."

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Priya Shah is the editor of the newsletters ebizwhiz-publishing.comBe a Whiz at eBiz! and www.glutathione-report.comThe Glutathione Report. She shows you how to truly build multiple sources of income online with the www.brilliant-team.comBrilliant Team Home investment Dynomutt